Skip to content
SFG
Steven F. Gonzalez · Healthcare CEO · Founder · Writer

Be cool
Be positive

I build healthcare companies from first principles. Hospice taught me what actually matters, so I build backward from that.

Scroll. The sun comes up as the story goes on.

Listen and read

The Culture Lab,
out loud.

Field notes from the operator’s chair. Every one is an episode too.

Newest ·

Nº 23 · Field note

Outside the Training Data

In 1961 nine in ten doctors surveyed said they kept a cancer diagnosis from the patient. In 1977, 97 percent said they told. Hospice began the same way, outside the consensus, which is the one place a model trained on medicine can’t look.

On stage

In the room.

  • Steven F. Gonzalez on the Home Health Care News FUTURE stage in Dallas, light blue blazer, speaking to the room
    Dallas Home Health Care News FUTURE, Sept 2025
  • Steven F. Gonzalez holding HealthView's Inc. 5000 award in front of the Inc. 5000 backdrop
    Inc. 5000 HealthView at #97, 2026
  • Steven F. Gonzalez with the National Alliance for Care at Home delegation on the steps of the U.S. Capitol
    Capitol Hill Hill Day for home health and hospice, fall 2025

My whyA letter · 8 min read

The end is where I learned to build.

A letter about candy in the fourth grade, stolen business books, a lifetime of no, and the plan.

Featured in

Forbes Fortune Inc. Home Health Care News Hospice News
Press kit
Try
    ↑↓MOVEENTEROPENSESCCLOSEEVERY WORD ON THE SITE